Ries, Al.
The origin of brands : how product evolution creates endless possibilities for new brands / Al Ries and Laura Ries. - Paperback ed. - New York : Collins, 2005. - x, 308 p. : ill. ; 21 cm.
Includes index.
The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
0060570156 (pbk.) 9780060570156 (pbk.)
Brand name products.
Branding (Marketing)
Brand name products--Management.
New products--Management.
HD69.B7 / R54 2005
658.827 / RIE 2005
The origin of brands : how product evolution creates endless possibilities for new brands / Al Ries and Laura Ries. - Paperback ed. - New York : Collins, 2005. - x, 308 p. : ill. ; 21 cm.
Includes index.
The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
0060570156 (pbk.) 9780060570156 (pbk.)
Brand name products.
Branding (Marketing)
Brand name products--Management.
New products--Management.
HD69.B7 / R54 2005
658.827 / RIE 2005