The origin of brands : (Record no. 11164)
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000 -LEADER | |
---|---|
fixed length control field | 01409nam a2200301Ia 4500 |
001 - CONTROL NUMBER | |
control field | 63671221 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150825152339.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 060208r20042005nyua 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0060570156 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780060570156 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | IWU |
Transcribing agency | IWU |
Modifying agency | SUE |
Language of cataloging | eng |
050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69.B7 |
Item number | R54 2005 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.827 |
Item number | RIE 2005 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ries, Al. |
9 (RLIN) | 20511 |
245 14 - TITLE STATEMENT | |
Title | The origin of brands : |
Remainder of title | how product evolution creates endless possibilities for new brands / |
Statement of responsibility, etc | Al Ries and Laura Ries. |
250 ## - EDITION STATEMENT | |
Edition statement | Paperback ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | Collins, |
Date of publication, distribution, etc | 2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | x, 308 p. : |
Other physical details | ill. ; |
Dimensions | 21 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
9 (RLIN) | 7961 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding (Marketing) |
9 (RLIN) | 8367 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products |
General subdivision | Management. |
9 (RLIN) | 8522 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | New products |
General subdivision | Management. |
9 (RLIN) | 7754 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ries, Laura. |
9 (RLIN) | 20697 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 25/02/2014 | MPH | 0699 | 41.90 | HD69.B7 R54 2005 c.1 | 00027740 | 28/06/2014 | 1 | 41.90 | 25/02/2014 | General Circulation |