Asia Pacific University Library catalogue


The origin of brands : (Record no. 11164)

000 -LEADER
fixed length control field 01409nam a2200301Ia 4500
001 - CONTROL NUMBER
control field 63671221
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150825152339.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060208r20042005nyua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0060570156 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780060570156 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency IWU
Transcribing agency IWU
Modifying agency SUE
Language of cataloging eng
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number R54 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.827
Item number RIE 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
9 (RLIN) 20511
245 14 - TITLE STATEMENT
Title The origin of brands :
Remainder of title how product evolution creates endless possibilities for new brands /
Statement of responsibility, etc Al Ries and Laura Ries.
250 ## - EDITION STATEMENT
Edition statement Paperback ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Collins,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent x, 308 p. :
Other physical details ill. ;
Dimensions 21 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 7961
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 8367
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 8522
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
General subdivision Management.
9 (RLIN) 7754
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura.
9 (RLIN) 20697
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 25/02/2014 MPH 0699 41.90 HD69.B7 R54 2005 c.1 00027740 28/06/2014 1 41.90 25/02/2014 General Circulation