Ahmed, Pervaiz K.
Internal marketing : tools and concepts for customer-focused management / Tools and concepts for customer-focused management Pervaiz K. Ahmed and Mohammed Rafiq. - Oxford : Butterworth-Heinemann, c2002. - x, 299 p. : ill. ; 24 cm.
Published in association with The Chartered Institute of Marketing.
Includes bibliographical references and index.
0750648384 (pbk.) 9780750648387 (pbk.)
2004274704
Marketing--Management.
Marketing--Management--Case studies.
Organizational effectiveness.
Organizational effectiveness--Case studies.
Relationship marketing.
Customer relations.
HF5415.13 / .A36 2002
658.802 / AHM 2002
Internal marketing : tools and concepts for customer-focused management / Tools and concepts for customer-focused management Pervaiz K. Ahmed and Mohammed Rafiq. - Oxford : Butterworth-Heinemann, c2002. - x, 299 p. : ill. ; 24 cm.
Published in association with The Chartered Institute of Marketing.
Includes bibliographical references and index.
0750648384 (pbk.) 9780750648387 (pbk.)
2004274704
Marketing--Management.
Marketing--Management--Case studies.
Organizational effectiveness.
Organizational effectiveness--Case studies.
Relationship marketing.
Customer relations.
HF5415.13 / .A36 2002
658.802 / AHM 2002