Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, c2002Description: x, 299 p. : ill. ; 24 cmISBN: 0750648384 (pbk.); 9780750648387 (pbk.)Other title: Tools and concepts for customer-focused managementSubject(s): Marketing -- Management | Marketing -- Management -- Case studies | Organizational effectiveness | Organizational effectiveness -- Case studies | Relationship marketing | Customer relationsDDC classification: 658.802 LOC classification: HF5415.13 | .A36 2002Online resources: Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .A36 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027618 |
Published in association with The Chartered Institute of Marketing.
Includes bibliographical references and index.
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