Walvis, Tjaco.
Branding with brains : the science of getting customers to choose your company / by Tjaco Walvis. - Harlow : Financial Times Prentice Hall, c2010. - xv, 244 p. ; : ill. ; 24 cm.
Formerly CIP.
Includes bibliographical references and index.
9780273719953 (pbk.) 0273719955 (pbk.)
GBA974035 bnb
Branding (Marketing)--Psychological aspects.
HF5415.1255 / .W35 2010
658.827019 / WAL 2010
Branding with brains : the science of getting customers to choose your company / by Tjaco Walvis. - Harlow : Financial Times Prentice Hall, c2010. - xv, 244 p. ; : ill. ; 24 cm.
Formerly CIP.
Includes bibliographical references and index.
9780273719953 (pbk.) 0273719955 (pbk.)
GBA974035 bnb
Branding (Marketing)--Psychological aspects.
HF5415.1255 / .W35 2010
658.827019 / WAL 2010