Branding with brains : (Record no. 11181)
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000 -LEADER | |
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fixed length control field | 00991pam a2200289 a 4500 |
001 - CONTROL NUMBER | |
control field | 015336630 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150324162922.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090619s2010 enka b 001 0 eng|d |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBA974035 |
Source | bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273719953 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0273719955 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Modifying agency | SUE |
042 ## - AUTHENTICATION CODE | |
Authentication code | ukblsr |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1255 |
Item number | .W35 2010 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827019 |
Edition number | 22 |
Item number | WAL 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Walvis, Tjaco. |
9 (RLIN) | 20719 |
245 10 - TITLE STATEMENT | |
Title | Branding with brains : |
Remainder of title | the science of getting customers to choose your company / |
Statement of responsibility, etc | by Tjaco Walvis. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Harlow : |
Name of publisher, distributor, etc | Financial Times Prentice Hall, |
Date of publication, distribution, etc | c2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 244 p. ; : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | Formerly CIP. |
Institution to which field applies | Uk |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding (Marketing) |
General subdivision | Psychological aspects. |
9 (RLIN) | 20720 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Management and Business Studies |
Source of heading or term | blcoll |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
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Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 25/02/2014 | IBS Buku | 80989 / B | 80989 / B | 106.80 | 3 | 6 | HF5415.1255 .W35 2010 c.1 | 00027747 | 31/07/2019 | 09/07/2019 | 1 | 106.80 | 25/02/2014 | General Circulation | KLIBF 2011 - SEL. BY SHAMALA |