Asia Pacific University Library catalogue


Branding with brains : (Record no. 11181)

000 -LEADER
fixed length control field 00991pam a2200289 a 4500
001 - CONTROL NUMBER
control field 015336630
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150324162922.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090619s2010 enka b 001 0 eng|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA974035
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273719953 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273719955 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency SUE
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .W35 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827019
Edition number 22
Item number WAL 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walvis, Tjaco.
9 (RLIN) 20719
245 10 - TITLE STATEMENT
Title Branding with brains :
Remainder of title the science of getting customers to choose your company /
Statement of responsibility, etc by Tjaco Walvis.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Financial Times Prentice Hall,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 244 p. ; :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
General subdivision Psychological aspects.
9 (RLIN) 20720
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 25/02/2014 IBS Buku 80989 / B | 80989 / B 106.80 3 6 HF5415.1255 .W35 2010 c.1 00027747 31/07/2019 09/07/2019 1 106.80 25/02/2014 General Circulation KLIBF 2011 - SEL. BY SHAMALA