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Blythe, Jim.

Marketing strategy / Jim Blythe. - London : McGraw-Hill Education, c2003. - xvii, 299 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0077098420 (pbk.) 9780077098421 (pbk.)

Nat. Bib. No.: GBA2W5296 bnb

Subjects--Topical Terms:
Marketing--Management.
Marketing--Technique.
Marketing--Planning.

LC Class. No.: HF5415.13 / .B59 2003

Dewey Class. No.: 658.802 / BLY 2003

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