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Brassington, Frances.

Principles of marketing / Frances Brassington, Stephen Pettitt. - 4th ed. - New York : Prentice Hall, c2006. - xxxi, 1264 p. ; ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780273695592 (pbk.) 0273695592 (pbk.)

LCCN: 2006045653

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B73 2006

Dewey Class. No.: 658.8 / BRA 2006

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