Mullins, John W.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr. - 6th int. ed. - Boston ; London : McGraw-Hill Irwin, c2008. - xxii, 533 p. : ill. ; 26 cm.
Previous ed.: 2005. "McGraw-Hill international edition" -- Cover.
Includes bibliographical references and index.
9780071274517 (pbk.) 0071274510 (pbk.)
GBA664191 bnb
Marketing--Management.
HF5415.13 / .M85 2008
658.802 / MUL 2008
Marketing management : a strategic decision-making approach / John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr. - 6th int. ed. - Boston ; London : McGraw-Hill Irwin, c2008. - xxii, 533 p. : ill. ; 26 cm.
Previous ed.: 2005. "McGraw-Hill international edition" -- Cover.
Includes bibliographical references and index.
9780071274517 (pbk.) 0071274510 (pbk.)
GBA664191 bnb
Marketing--Management.
HF5415.13 / .M85 2008
658.802 / MUL 2008