Asia Pacific University Library catalogue


Marketing management : a strategic decision-making approach / John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr.

By: Mullins, John WContributor(s): Walker, Orville C | Boyd, Harper WMaterial type: TextTextPublication details: Boston ; London : McGraw-Hill Irwin, c2008Edition: 6th int. edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 9780071274517 (pbk.); 0071274510 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .M85 2008
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Open Shelf 		Book HF5415.13 .M85 2008 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027657

Previous ed.: 2005.

"McGraw-Hill international edition" -- Cover.

Includes bibliographical references and index.

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