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Dictionary of marketing terms / Peter D. Bennett, editor. - 2nd ed. - Lincolnwood, Ill., USA : NTC Business Books, c1995. - xiv, 316 p. ; 24 cm.

At head of title: American Marketing Association.

Includes bibliographical references (p. 309-316).

ISBN: 0844235989 (hbk.) 9780844235981 (hbk.)

LCCN: 94039784

Subjects--Topical Terms:
Marketing--Dictionaries.

LC Class. No.: REF HF5415 / .D53 1995

Dewey Class. No.: REF 658.8003 / DIC 1995

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