Dictionary of marketing terms / Peter D. Bennett, editor.
Material type: TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1995Edition: 2nd edDescription: xiv, 316 p. ; 24 cmISBN: 0844235989 (hbk.); 9780844235981 (hbk.)Subject(s): Marketing -- DictionariesDDC classification: REF 658.8003 LOC classification: REF HF5415 | .D53 1995Online resources: Contributor biographical information | Publisher descriptionItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference | APU Library Reference Collection | Book | REF HF5415 .D53 1995 c.1 (Browse shelf (Opens below)) | 1 | Not for loan | 00027596 |
At head of title: American Marketing Association.
Includes bibliographical references (p. 309-316).
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