Chisnall, Peter M.
Strategic business marketing / Peter Chisnall. - 3rd ed. - New York : Prentice Hall, c1995. - xi, 506 p. : ill. ; 24 cm.
Rev. ed. of: Strategic industrial marketing. 2nd. c1989.
Includes bibliographical references and index.
9780132033657 (pbk.) 0132033658 (pbk.)
95185472
Industrial marketing--Management.
Marketing--Planning.
HF5415.1263 / .C45 1995
658.8 / CHI 1995
Strategic business marketing / Peter Chisnall. - 3rd ed. - New York : Prentice Hall, c1995. - xi, 506 p. : ill. ; 24 cm.
Rev. ed. of: Strategic industrial marketing. 2nd. c1989.
Includes bibliographical references and index.
9780132033657 (pbk.) 0132033658 (pbk.)
95185472
Industrial marketing--Management.
Marketing--Planning.
HF5415.1263 / .C45 1995
658.8 / CHI 1995