Asia Pacific University Library catalogue


Strategic business marketing / Peter Chisnall.

By: Chisnall, Peter MMaterial type: TextTextPublication details: New York : Prentice Hall, c1995Edition: 3rd edDescription: xi, 506 p. : ill. ; 24 cmISBN: 9780132033657 (pbk.); 0132033658 (pbk.)Subject(s): Industrial marketing -- Management | Marketing -- PlanningDDC classification: 658.8 LOC classification: HF5415.1263 | .C45 1995
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Book HF5415.1263 .C45 1995 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027434

Rev. ed. of: Strategic industrial marketing. 2nd. c1989.

Includes bibliographical references and index.

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