Fifield, Paul.
Marketing strategy : the difference between marketing and markets / Paul Fifield. - 3rd ed. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2007. - x, 316 p. : ill. ; 24 cm.
Includes index.
9780750656757 (pbk.)
2007282605
Marketing.
Marketing--Management.
HF5415 / .F54 2007
658.802 / FIF 2007
Marketing strategy : the difference between marketing and markets / Paul Fifield. - 3rd ed. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2007. - x, 316 p. : ill. ; 24 cm.
Includes index.
9780750656757 (pbk.)
2007282605
Marketing.
Marketing--Management.
HF5415 / .F54 2007
658.802 / FIF 2007