Marketing strategy : the difference between marketing and markets / Paul Fifield.
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2007Edition: 3rd edDescription: x, 316 p. : ill. ; 24 cmISBN: 9780750656757 (pbk.)Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415 | .F54 2007Online resources: Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | HF5415 .F54 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027631 | |
General Circulation
|
APU Library Open Shelf | Book | HF5415 .F54 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027632 |
Includes index.
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