Kumar, V., 1957-
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. - 2nd ed. - New York : Wiley, c2002. - xix, 553 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
047141235X (hbk.) 9780471412359 (hbk.)
2001026850
Marketing research.
HF5415.2 / .K86 2002
658.83 / KUM 2002
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. - 2nd ed. - New York : Wiley, c2002. - xix, 553 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
047141235X (hbk.) 9780471412359 (hbk.)
2001026850
Marketing research.
HF5415.2 / .K86 2002
658.83 / KUM 2002