Asia Pacific University Library catalogue


Essentials of marketing research / (Record no. 11198)

000 -LEADER
fixed length control field 01251cam a2200337 a 4500
001 - CONTROL NUMBER
control field 12431980
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150825152830.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010605s2002 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001026850
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047141235X (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471412359 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency SUE
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .K86 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 21
Item number KUM 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V.,
Dates associated with a name 1957-
9 (RLIN) 8412
245 10 - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc V. Kumar, David A. Aaker, George S. Day.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 553 p. :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
590 ## - LOCAL NOTE (RLIN)
Local note LC copy lacks CD.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 3950
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 31
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
9 (RLIN) 6391
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/wiley036/2001026850.html
856 4# - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of Contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/onix07/2001026850.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 25/02/2014 KINOKUNIYA DS 2772 | DS 2772   HF5415.2 .K86 2002 c.1 00027753 28/06/2014 1 25/02/2014 General Circulation