Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th int. ed. - London : Prentice-Hall International, c2004. - xxix, [713] p. [various pagings] : ill., ports. ; 28 cm.
Includes bibliographical references and index.
0131217291 (pbk.) 9780131217294 (pbk.)
GBA350919 bnb
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M35 2004
658.83 / MAL 2004
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th int. ed. - London : Prentice-Hall International, c2004. - xxix, [713] p. [various pagings] : ill., ports. ; 28 cm.
Includes bibliographical references and index.
0131217291 (pbk.) 9780131217294 (pbk.)
GBA350919 bnb
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M35 2004
658.83 / MAL 2004