Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 3rd int. ed. - London : Prentice-Hall International, c1999. - 1 v. (various pagings) : ill., ports. ; 26 cm. + 1 CD-ROM (4 3/4 in.).
Includes bibliographical references and index.
0130945935 (pbk.) 9780130945938 (pbk.)
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M35 1999
658.83 / MAL 1999
Marketing research : an applied orientation / Naresh K. Malhotra. - 3rd int. ed. - London : Prentice-Hall International, c1999. - 1 v. (various pagings) : ill., ports. ; 26 cm. + 1 CD-ROM (4 3/4 in.).
Includes bibliographical references and index.
0130945935 (pbk.) 9780130945938 (pbk.)
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M35 1999
658.83 / MAL 1999