Marketing research : (Record no. 11203)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01044nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 013463858 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150619051504.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990415s1999 enk 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130945935 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130945938 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OX/U-1 |
| Language of cataloging | eng |
| Transcribing agency | APU |
| Modifying agency | SUE |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M35 1999 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.83 |
| Item number | MAL 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 8532 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc | Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd int. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Prentice-Hall International, |
| Date of publication, distribution, etc | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | ill., ports. ; |
| Dimensions | 26 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 3950 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology. |
| 9 (RLIN) | 152 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | CD-ROM | APIIT Library | APIIT Library | CD-ROM Shelf | 05/09/2014 | EMO | CD-25-85A | 00034484 | 05/09/2014 | 2 | 05/09/2014 | General Circulation | |||||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | CD-ROM | APIIT Library | APIIT Library | CD-ROM Shelf | 23/12/2014 | EMO | CD-25-85 | 00035976 | 23/12/2014 | 1 | 23/12/2014 | General Circulation | |||||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 25/02/2014 | EMO | 22042 | 22042 | 3 | 5 | HF5415.2 .M35 1999 c.1 | 00027755 | 13/07/2015 | 18/06/2015 | 1 | 25/02/2014 | General Circulation | |
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 25/02/2014 | EMO | 22042 | 22042 | HF5415.2 .M35 1999 c.2 | 00027756 | 28/06/2014 | 2 | 25/02/2014 | General Circulation |