Rentel, Ron.
Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace / Karma queens, geek god, and innerpreneurs Ron Rentel ; with Joe Zellnik. - New York : McGraw-Hill, c2007. - xii, 313 p. ; 24 cm.
Includes bibliographical references and index.
What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.
0071477918 (hbk.) 9780071477918 (hbk.)
2006033801
GBA711632 bnb
013672012 Uk
Consumers.
Marketing research.
HC79.C6 / R45 2007
658.834 / REN 2007
Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace / Karma queens, geek god, and innerpreneurs Ron Rentel ; with Joe Zellnik. - New York : McGraw-Hill, c2007. - xii, 313 p. ; 24 cm.
Includes bibliographical references and index.
What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.
0071477918 (hbk.) 9780071477918 (hbk.)
2006033801
GBA711632 bnb
013672012 Uk
Consumers.
Marketing research.
HC79.C6 / R45 2007
658.834 / REN 2007