000 -LEADER |
fixed length control field |
02125cam a2200385 a 4500 |
001 - CONTROL NUMBER |
control field |
14596533 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150825153241.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
061016s2007 nyu b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2006033801 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA711632 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
013672012 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071477918 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071477918 (hbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm76064516 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)76064516 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
SUE |
Language of cataloging |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HC79.C6 |
Item number |
R45 2007 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.834 |
Edition number |
22 |
Item number |
REN 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Rentel, Ron. |
9 (RLIN) |
20753 |
245 10 - TITLE STATEMENT |
Title |
Karma queens, geek gods, & innerpreneurs : |
Remainder of title |
meet the 9 consumer types shaping today's marketplace / |
Statement of responsibility, etc |
Ron Rentel ; with Joe Zellnik. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Karma queens, geek god, and innerpreneurs |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 313 p. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumers. |
9 (RLIN) |
20754 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research. |
9 (RLIN) |
3950 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip074/2006033801.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |