Rice, Chris.
Understanding customers / Chris Rice. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1997. - vi, 312 p. : ill. ; 24 cm. - The marketing series. Student . - Marketing series (London, England). Student. .
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993. "Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references (p. 307-308) and index.
0750623225 (pbk.) 9780750623223 (hbk.)
97152232
Consumer behavior.
Marketing--Social aspects.
HF5415.32 / .R53 1997
658.8342 / RIC 1997
Understanding customers / Chris Rice. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1997. - vi, 312 p. : ill. ; 24 cm. - The marketing series. Student . - Marketing series (London, England). Student. .
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993. "Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references (p. 307-308) and index.
0750623225 (pbk.) 9780750623223 (hbk.)
97152232
Consumer behavior.
Marketing--Social aspects.
HF5415.32 / .R53 1997
658.8342 / RIC 1997