Asia Pacific University Library catalogue


Understanding customers / (Record no. 11232)

000 -LEADER
fixed length control field 01476cam a2200385 a 4500
001 - CONTROL NUMBER
control field 4970318
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150331173934.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970516s1997 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97152232
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750623225 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750623223 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency SUE
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .R53 1997
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Edition number 21
Item number RIC 1997
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rice, Chris.
9 (RLIN) 20792
245 10 - TITLE STATEMENT
Title Understanding customers /
Statement of responsibility, etc Chris Rice.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- Boston :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 1997.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 312 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement The marketing series. Student
500 ## - GENERAL NOTE
General note Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
500 ## - GENERAL NOTE
General note "Published on behalf of the Chartered Institute of Marketing."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 307-308) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 4737
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Social aspects.
9 (RLIN) 7969
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rice, Chris.
9 (RLIN) 20793
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
9 (RLIN) 7279
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing series (London, England).
Name of part/section of a work Student.
9 (RLIN) 8214
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/els032/97152232.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/els032/97152232.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 3
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 26/02/2014 MPH 52780 | 52780 10.00 3 2 HF5415.32 .R53 1997 c.1 00027769 14/09/2022 18/08/2022 1 10.00 26/02/2014 General Circulation