Chaney, Paul, 1955-
The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney. - Hoboken, N.J. : Wiley & Sons, c2009. - xxvii, 244 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.
9780470499276 (hbk.) 0470499273 (hbk.)
2009015532
GBA959273 bnb
015291572 Uk
Internet marketing.
Online social networks--Economic aspects.
Internet advertising.
HF5415.1265 / .C43 2009
658.872 / CHA 2009
The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney. - Hoboken, N.J. : Wiley & Sons, c2009. - xxvii, 244 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.
9780470499276 (hbk.) 0470499273 (hbk.)
2009015532
GBA959273 bnb
015291572 Uk
Internet marketing.
Online social networks--Economic aspects.
Internet advertising.
HF5415.1265 / .C43 2009
658.872 / CHA 2009