000 -LEADER |
fixed length control field |
02240cam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
15707503 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150325164642.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090421s2009 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009015532 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA959273 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
015291572 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470499276 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470499273 (hbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn299694613 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
ASI |
-- |
TY |
Language of cataloging |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
.C43 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 |
Edition number |
22 |
Item number |
CHA 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chaney, Paul, |
Dates associated with a name |
1955- |
9 (RLIN) |
20802 |
245 14 - TITLE STATEMENT |
Title |
The digital handshake : |
Remainder of title |
seven proven strategies to grow your business using social media / |
Statement of responsibility, etc |
Paul Chaney. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Hoboken, N.J. : |
Name of publisher, distributor, etc |
Wiley & Sons, |
Date of publication, distribution, etc |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvii, 244 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
9 (RLIN) |
2843 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Online social networks |
General subdivision |
Economic aspects. |
9 (RLIN) |
9184 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet advertising. |
9 (RLIN) |
7956 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Koha issues (borrowed), all copies |
1 |