Thomas, Lorrie.
The McGraw-Hill 36-hour course : online marketing / McGraw-Hill thirty-six hour course Online marketing Lorrie Thomas. - New York : McGraw-Hill, c2011. - xiv, 256 p. : ill. ; 23 cm.
Includes index.
Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.
9780071743860 (pbk. ) 0071743863 (pbk.)
2010038169
Internet marketing.
HF5415.1265 / .T46 2011
658.872 / THO 2011
The McGraw-Hill 36-hour course : online marketing / McGraw-Hill thirty-six hour course Online marketing Lorrie Thomas. - New York : McGraw-Hill, c2011. - xiv, 256 p. : ill. ; 23 cm.
Includes index.
Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.
9780071743860 (pbk. ) 0071743863 (pbk.)
2010038169
Internet marketing.
HF5415.1265 / .T46 2011
658.872 / THO 2011