Asia Pacific University Library catalogue


The McGraw-Hill 36-hour course : (Record no. 11258)

000 -LEADER
fixed length control field 01299cam a2200313 a 4500
001 - CONTROL NUMBER
control field 16455294
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160216051503.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100913s2011 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010038169
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071743860 (pbk. )
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071743863 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency SARA
-- TY
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .T46 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 22
Item number THO 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Thomas, Lorrie.
9 (RLIN) 20821
245 14 - TITLE STATEMENT
Title The McGraw-Hill 36-hour course :
Remainder of title online marketing /
Statement of responsibility, etc Lorrie Thomas.
246 3# - VARYING FORM OF TITLE
Title proper/short title McGraw-Hill thirty-six hour course
246 30 - VARYING FORM OF TITLE
Title proper/short title Online marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 256 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 2843
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 27/02/2014 EMO A113996 | A113996 48.65 4 1 HF5415.1265 .T46 2011 c.1 00027961 07/06/2023 01/06/2023 1 48.65 27/02/2014 General Circulation