Katz, Helen E.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. - 4th ed. - New York : Routledge, c2010. - xii, 212 p. : ill. ; 24 cm. - Communication series . - Routledge communication series. .
Includes bibliographical references and index.
9780415873543 (pbk.)
2009043449
GBB030443 bnb
015494101 Uk
Advertising media planning.
Mass media and business.
Marketing channels.
HF5826.5 / .K38 2010
659 / KAT 2010
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. - 4th ed. - New York : Routledge, c2010. - xii, 212 p. : ill. ; 24 cm. - Communication series . - Routledge communication series. .
Includes bibliographical references and index.
9780415873543 (pbk.)
2009043449
GBB030443 bnb
015494101 Uk
Advertising media planning.
Mass media and business.
Marketing channels.
HF5826.5 / .K38 2010
659 / KAT 2010