Asia Pacific University Library catalogue


The media handbook : (Record no. 11265)

000 -LEADER
fixed length control field 01266cam a2200349 a 4500
001 - CONTROL NUMBER
control field 15962235
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150325165049.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091027s2010 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009043449
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB030443
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015494101
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415873543 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn461631212
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency SARA
-- TY
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number .K38 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 22
Item number KAT 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen E.
9 (RLIN) 20831
245 14 - TITLE STATEMENT
Title The media handbook :
Remainder of title a complete guide to advertising media selection, planning, research, and buying /
Statement of responsibility, etc Helen Katz.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 212 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Communication series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning.
9 (RLIN) 20832
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and business.
9 (RLIN) 20833
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
9 (RLIN) 8892
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge communication series.
9 (RLIN) 20834
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 27/02/2014 KINOKUNIYA DS 11016 | DS 11016 148.58   HF5826.5 .K38 2010 c.1 00030921 28/06/2014 1 148.58 27/02/2014 Staff Circulation