Product development : a structured approach to consumer product development, design, and manufacture /
Anil Mital ... [et al.].
- Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008.
- xviii, 425 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780750683098 (hbk.)
2007029384
New products--Management.
New products--Marketing.
Strategic planning.
HF5415.153 / .P76 2008
658.575 / PRO 2008
Includes bibliographical references and index.
9780750683098 (hbk.)
2007029384
New products--Management.
New products--Marketing.
Strategic planning.
HF5415.153 / .P76 2008
658.575 / PRO 2008