Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.].
Material type:
TextPublication details: Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008Description: xviii, 425 p. : ill. ; 27 cmISBN: 9780750683098 (hbk.)Subject(s): New products -- Management | New products -- Marketing | Strategic planningDDC classification: 658.575 LOC classification: HF5415.153 | .P76 2008Online resources: Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.153 .P76 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027392 |
Includes bibliographical references and index.
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