Ries, Al.
The fall of advertising and the rise of PR / Al Ries and Laura Ries. - 1st HarperBusiness pbk. ed. - New York : HarperBusiness, c2002. - xxi, 295 p. : ill. ; 21 cm.
Reprint. Originally published: c2002. Includes index.
0060081996 (pbk.) 9780060081997 (pbk.)
2002023294
Advertising.
Brand name products.
Public relations.
HF5823 / .R54 2002
659 / RIE 2002
The fall of advertising and the rise of PR / Al Ries and Laura Ries. - 1st HarperBusiness pbk. ed. - New York : HarperBusiness, c2002. - xxi, 295 p. : ill. ; 21 cm.
Reprint. Originally published: c2002. Includes index.
0060081996 (pbk.) 9780060081997 (pbk.)
2002023294
Advertising.
Brand name products.
Public relations.
HF5823 / .R54 2002
659 / RIE 2002