The fall of advertising and the rise of PR / (Record no. 11267)
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000 -LEADER | |
---|---|
fixed length control field | 00967nam a2200325Ia 4500 |
001 - CONTROL NUMBER | |
control field | 55504638 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150407105251.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 040528r20042003nyua 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2002023294 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0060081996 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780060081997 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)55504638 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DPB |
Transcribing agency | DPB |
Modifying agency | SARA |
-- | TY |
Language of cataloging | eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .R54 2002 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Edition number | 22 |
Item number | RIE 2002 |
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
Classification number | 659 |
Item number | R44f |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ries, Al. |
9 (RLIN) | 20511 |
245 14 - TITLE STATEMENT | |
Title | The fall of advertising and the rise of PR / |
Statement of responsibility, etc | Al Ries and Laura Ries. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st HarperBusiness pbk. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | HarperBusiness, |
Date of publication, distribution, etc | c2002. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 295 p. : |
Other physical details | ill. ; |
Dimensions | 21 cm. |
500 ## - GENERAL NOTE | |
General note | Reprint. Originally published: c2002. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 5119 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
9 (RLIN) | 7961 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Public relations. |
9 (RLIN) | 20836 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ries, Laura. |
9 (RLIN) | 20697 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 27/02/2014 | MPH | 0699 | 0699 | 41.90 | HF5823 .R54 2002 c.1 | 00027971 | 28/06/2014 | 1 | 41.90 | 27/02/2014 | General Circulation |