Asia Pacific University Library catalogue


The fall of advertising and the rise of PR / (Record no. 11267)

000 -LEADER
fixed length control field 00967nam a2200325Ia 4500
001 - CONTROL NUMBER
control field 55504638
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150407105251.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040528r20042003nyua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002023294
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0060081996 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780060081997 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)55504638
040 ## - CATALOGING SOURCE
Original cataloging agency DPB
Transcribing agency DPB
Modifying agency SARA
-- TY
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .R54 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 22
Item number RIE 2002
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659
Item number R44f
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
9 (RLIN) 20511
245 14 - TITLE STATEMENT
Title The fall of advertising and the rise of PR /
Statement of responsibility, etc Al Ries and Laura Ries.
250 ## - EDITION STATEMENT
Edition statement 1st HarperBusiness pbk. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc HarperBusiness,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 295 p. :
Other physical details ill. ;
Dimensions 21 cm.
500 ## - GENERAL NOTE
General note Reprint. Originally published: c2002.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 7961
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
9 (RLIN) 20836
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura.
9 (RLIN) 20697
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 27/02/2014 MPH 0699 | 0699 41.90   HF5823 .R54 2002 c.1 00027971 28/06/2014 1 41.90 27/02/2014 General Circulation