Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson. - 10th int. ed. - Upper Saddle River, N.J. : Pearson Education International, c2004. - viii, 696 p. : ill. ; 28 cm.
Includes bibliographical references and index.
Previous ed.: 2001.
0131230301 (pbk.) 9780131230309 (pbk.)
GBA443195 bnb
Marketing--Management--Case studies.
Marketing--Decision making--Case Studies.
HF5415.135 / .K47 2004
658.802 / KER 2004
Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson. - 10th int. ed. - Upper Saddle River, N.J. : Pearson Education International, c2004. - viii, 696 p. : ill. ; 28 cm.
Includes bibliographical references and index.
Previous ed.: 2001.
0131230301 (pbk.) 9780131230309 (pbk.)
GBA443195 bnb
Marketing--Management--Case studies.
Marketing--Decision making--Case Studies.
HF5415.135 / .K47 2004
658.802 / KER 2004