Asia Pacific University Library catalogue

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McCabe, Scott.

Marketing communications in tourism and hospitality : concepts, strategies and cases / Marketing communications in tourism & hospitality. Scott McCabe. - 1st ed. - Boston : Butterworth-Heinemann, c2009. - xx, 300 p. : ill. ; 25 cm. - Hospitality, leisure, and tourism. . - Hospitality, leisure, and tourism series. .

Includes bibliographical references and index.

Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.

ISBN: 9780750682770 (pbk.) 0750682779 (pbk.)

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.
Communication in marketing.
Hospitality industry--Marketing--Cases.
Tourism--Marketing--Cases.
Communication in marketing--Cases.

LC Class. No.: TX911.3.M3 / M33 2009

Dewey Class. No.: 658.802 / MCC 2009