000 -LEADER |
fixed length control field |
01832cam a2200361Ka 4500 |
001 - CONTROL NUMBER |
control field |
298512336 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150318105254.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090116s2009 ne a b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750682770 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750682779 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)298512336 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
B9K |
Language of cataloging |
eng |
Transcribing agency |
APU |
Modifying agency |
BNF |
-- |
WAN |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
TX911.3.M3 |
Item number |
M33 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
658.802 |
Item number |
MCC 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
McCabe, Scott. |
9 (RLIN) |
20846 |
245 10 - TITLE STATEMENT |
Title |
Marketing communications in tourism and hospitality : |
Remainder of title |
concepts, strategies and cases / |
Statement of responsibility, etc |
Scott McCabe. |
246 34 - VARYING FORM OF TITLE |
Title proper/short title |
Marketing communications in tourism & hospitality. |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
Butterworth-Heinemann, |
Date of publication, distribution, etc |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 300 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Hospitality, leisure, and tourism. |
9 (RLIN) |
20847 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Hospitality industry |
General subdivision |
Marketing. |
9 (RLIN) |
4350 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Tourism |
General subdivision |
Marketing. |
9 (RLIN) |
2702 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
9 (RLIN) |
8147 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Hospitality industry |
General subdivision |
Marketing |
Form subdivision |
Cases. |
9 (RLIN) |
20848 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Tourism |
General subdivision |
Marketing |
Form subdivision |
Cases. |
9 (RLIN) |
20849 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing |
Form subdivision |
Cases. |
9 (RLIN) |
20850 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Hospitality, leisure, and tourism series. |
9 (RLIN) |
20851 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |