Asia Pacific University Library catalogue


Marketing communications in tourism and hospitality : (Record no. 11273)

000 -LEADER
fixed length control field 01832cam a2200361Ka 4500
001 - CONTROL NUMBER
control field 298512336
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150318105254.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090116s2009 ne a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750682770 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750682779 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)298512336
040 ## - CATALOGING SOURCE
Original cataloging agency B9K
Language of cataloging eng
Transcribing agency APU
Modifying agency BNF
-- WAN
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3.M3
Item number M33 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.802
Item number MCC 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCabe, Scott.
9 (RLIN) 20846
245 10 - TITLE STATEMENT
Title Marketing communications in tourism and hospitality :
Remainder of title concepts, strategies and cases /
Statement of responsibility, etc Scott McCabe.
246 34 - VARYING FORM OF TITLE
Title proper/short title Marketing communications in tourism & hospitality.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 300 p. :
Other physical details ill. ;
Dimensions 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Hospitality, leisure, and tourism.
9 (RLIN) 20847
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry
General subdivision Marketing.
9 (RLIN) 4350
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
General subdivision Marketing.
9 (RLIN) 2702
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry
General subdivision Marketing
Form subdivision Cases.
9 (RLIN) 20848
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
General subdivision Marketing
Form subdivision Cases.
9 (RLIN) 20849
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
Form subdivision Cases.
9 (RLIN) 20850
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Hospitality, leisure, and tourism series.
9 (RLIN) 20851
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 27/02/2014 IBS Buku 70503 / B | 70503 / B 163.65 1 1 TX911.3.M3 M33 2009 c.1 00027649 19/08/2016 04/08/2016 1 163.65 27/02/2014 General Circulation