Bergeron, Bryan P.
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. - New York : McGraw-Hill, c2001. - xxvi, 261 p. : ill. ; 24 cm.
Includes bibliographical references (p. 235) and index.
007136479X (hbk.) 9780071364799 (hbk.)
00057875
Customer loyalty.
Internet marketing.
HF5415.525 / .B47 2001
658.812 / BER 2001
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. - New York : McGraw-Hill, c2001. - xxvi, 261 p. : ill. ; 24 cm.
Includes bibliographical references (p. 235) and index.
007136479X (hbk.) 9780071364799 (hbk.)
00057875
Customer loyalty.
Internet marketing.
HF5415.525 / .B47 2001
658.812 / BER 2001