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Arens, William F.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer. - Boston : McGraw-Hill Irwin, c2007. - xxviii, 558 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0071106278 (pbk.) 9780071106276 (pbk.)

LCCN: 2005057672

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .A74 2007

Dewey Class. No.: 659.1 / ARE 2007

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