Asia Pacific University Library catalogue


Essentials of contemporary advertising / William F. Arens, David H. Schaefer.

By: Arens, William FContributor(s): Schaefer, David HMaterial type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2007Description: xxviii, 558 p. : ill. ; 28 cmISBN: 0071106278 (pbk.); 9780071106276 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .A74 2007Online resources: Table of contents
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Open Shelf 		Book HF5821 .A74 2007 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027980

Includes bibliographical references and indexes.

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