Arens, William F.
Contemporary advertising / William F. Arens. - 9th int ed. - Boston : McGraw-Hill/Irwin, c2004. - xlii, 617p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072537728 (pbk.) 0072846372 (CD-ROM)
2003065006
Advertising.
HF5821 / .A73 2004
659.1 / ARE 2004
Contemporary advertising / William F. Arens. - 9th int ed. - Boston : McGraw-Hill/Irwin, c2004. - xlii, 617p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072537728 (pbk.) 0072846372 (CD-ROM)
2003065006
Advertising.
HF5821 / .A73 2004
659.1 / ARE 2004