Contemporary advertising / (Record no. 11304)
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000 -LEADER | |
---|---|
fixed length control field | 01030cam a22003014a 4500 |
001 - CONTROL NUMBER | |
control field | 13336177 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20141015162046.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 030908s2004 maua 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2003065006 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072537728 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072846372 (CD-ROM) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | SARA |
Language of cataloging | eng |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5821 |
Item number | .A73 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 22 |
Item number | ARE 2004 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William F. |
9 (RLIN) | 9305 |
245 10 - TITLE STATEMENT | |
Title | Contemporary advertising / |
Statement of responsibility, etc | William F. Arens. |
250 ## - EDITION STATEMENT | |
Edition statement | 9th int ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston : |
Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
Date of publication, distribution, etc | c2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xlii, 617p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. + |
Accompanying material | 1 CD-ROM (4 3/4 in.) |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | McGraw-Hill/Irwin series in marketing |
9 (RLIN) | 8250 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 5119 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | CD-ROM | APIIT Library | APIIT Library | CD-ROM Shelf | 15/10/2014 | MPH | CD-32-93 | 00014249 | 15/10/2014 | 1 | 15/10/2014 | General Circulation | |||||
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 28/02/2014 | MPH | 404732 | 404732 | 83.80 | HF5821 .A73 2004 c.1 | 00027976 | 28/06/2014 | 1 | 83.80 | 28/02/2014 | General Circulation |