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Arens, William F.

Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. - 12th ed. - Boston : McGraw-Hill Irwin, c2009. - xlii, 724 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780071284790 (pbk.) 0071284796 (pbk.)

LCCN: 2008036086

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .A74 2009

Dewey Class. No.: 659.1 / ARE 2009

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