Clow, Kenneth E.
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxiii, 515 p. : ill. ; 28 cm.
"Pearson international ed."--Cover.
Includes bibliographical references and index.
9780132382090 (pbk.) 0132382091 (pbk.)
GBA958144 bnb
Communication in marketing.
Advertising.
HF5415.123 / .C56 2007
659.1 / CLO 2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxiii, 515 p. : ill. ; 28 cm.
"Pearson international ed."--Cover.
Includes bibliographical references and index.
9780132382090 (pbk.) 0132382091 (pbk.)
GBA958144 bnb
Communication in marketing.
Advertising.
HF5415.123 / .C56 2007
659.1 / CLO 2007