000 -LEADER |
fixed length control field |
01094nam a2200325 a 4500 |
001 - CONTROL NUMBER |
control field |
014578482 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150324161623.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080403s2008 njua b 001 0 eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA958144 |
Source |
bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780132382090 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132382091 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Uk |
Language of cataloging |
eng |
Transcribing agency |
Uk |
Modifying agency |
SARA |
-- |
WAN |
042 ## - AUTHENTICATION CODE |
Authentication code |
ukblsr |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 |
Item number |
.C56 2007 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
659.1 |
Item number |
CLO 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Clow, Kenneth E. |
9 (RLIN) |
20906 |
245 10 - TITLE STATEMENT |
Title |
Integrated advertising, promotion and marketing communications / |
Statement of responsibility, etc |
Kenneth E. Clow, Donald Baack. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc |
Pearson Prentice Hall, |
Date of publication, distribution, etc |
c2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiii, 515 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
"Pearson international ed."--Cover. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
9 (RLIN) |
8147 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
5119 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Topical term or geographic name as entry element |
Management and Business Studies |
Source of heading or term |
blcoll |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baack, Donald. |
9 (RLIN) |
20907 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Koha issues (borrowed), all copies |
1 |