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Russell, Thomas, 1941-

Kleppner's advertising procedure / Thomas Russell, Glenn Verrill and W. Ronald Lane. - 10th ed. - Englewood Cliffs : Prentice Hall, c1988. - xv, 686 p. : ill. : 26 cm.

Includes bibliographical references and index.

ISBN: 0135164516 (hbk.)

LCCN: 87019346

Nat. Bib. No.: GB8930130 bnb

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .R87 1988

Dewey Class. No.: 659.1 / RUS 1988

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