Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 3rd Wiley int. ed. - Hoboken, NJ : Wiley, c2004. - xxii, 694 p. : ill. (some col.), maps ; 29 cm.
Includes bibliographical references and indexes.
0471451878 (pbk.) 9780471451877 (pbk.)
2003283840
Export marketing--Management.
International business enterprises--Management.
HF1416 / .K68 2004
658.848 / KOT 2004
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 3rd Wiley int. ed. - Hoboken, NJ : Wiley, c2004. - xxii, 694 p. : ill. (some col.), maps ; 29 cm.
Includes bibliographical references and indexes.
0471451878 (pbk.) 9780471451877 (pbk.)
2003283840
Export marketing--Management.
International business enterprises--Management.
HF1416 / .K68 2004
658.848 / KOT 2004