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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

By: Kotabe, Masaaki Contributor(s): Helsen, Kristiaan Material type: Text

TextPublication details: Hoboken, NJ : Wiley, c2004Edition: 3rd Wiley int. edDescription: xxii, 694 p. : ill. (some col.), maps ; 29 cmISBN: 0471451878 (pbk.); 9780471451877 (pbk.)Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.848 LOC classification: HF1416 | .K68 2004

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF1416 .K68 2004 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00027856

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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.