Newell, Frederick, 1926-
Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell. - New York : McGraw-Hill, c2000. - xx, 325 p. ; 24 cm.
Includes bibliographical references (p. 306-317) and index.
0071357750 (hbk.) 9780071357753 (hbk.)
99058215
Internet marketing.
Customer relations.
HF5415.1265 / .N49 2000
658.84 / NEW 2000
Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell. - New York : McGraw-Hill, c2000. - xx, 325 p. ; 24 cm.
Includes bibliographical references (p. 306-317) and index.
0071357750 (hbk.) 9780071357753 (hbk.)
99058215
Internet marketing.
Customer relations.
HF5415.1265 / .N49 2000
658.84 / NEW 2000